Kansas Values Institute's political ads on Google had 4.6 million impressions and cost over $81,000 to target five Kansas Senate candidates the last two months
"Political nonprofit" KVI not subject to any disclosure of its political ads before the election, but Google's political ad transparency helps
Political nonprofit Kansas Values Institute bought ads on the Google Ads platform to target three Kansas senate candidates in August, and five in September.
All targeted candidates are Republican even though 501(c)(4) nonprofit Kansas Values Institute is “nonpartisan.”
The Google Ads Transparency Center shows all individual Kansas Values Institute political advertising going back several years.
What is an “impression”?
Google say an impression is counted each time an ad is shown.
KVI ad targeting (so far)
KVI targets their ads on certain individuals. Google transparency records says this is who is being targeted:
Age: Voting age(18-24, 25-34, 35-44, 45-54, 55-64, ≥65)
Gender: All (Male, Female, Unknown)
Geography: Specific ZIP codes by senate district
August ads
KVI ads in August saw about 1.5 million impressions and cost around $25,000 to target Adam Thomas, Kellie Warren and Mike Thompson for Kansas senate.
August KVI ads pushed “reproductive freedom” also know as abortion.
In 2024, we are living in a culture that is in a moral twilight zone where evil is revered as good, and what is noble is considered disgraceful. In this ethically topsy-turvy twilight zone, abortion — described by early feminists Susan B. Anthony and Alice Paul as the ultimate exploitation of women — is now hailed as the cornerstone of women’s rights.
Abortion is euphemistically referred to as “reproductive health care.” How can anyone take seriously the label “reproductive health care,” when it results in one patient (the child) dead and the other (the mother) emotionally, psychologically, spiritually and often physically scarred?
September ads
In September KVI added two additional senate candidates to their list of three from August. Jeff Klemp and TJ Rose joined the September list.
These five ads received about 3 million impressions and cost about $55,000.
October ads?
KVI mostly has a single modus operandi: Former Gov. Sam Brownback is a bogeyman that must be denigrated whenever possible for political gain even with lies.
KVI’s claims about Brownback and education funding are provably false using data from the Kansas Department of Education.
Thanks to the Google Ads Transparency Center we’ll know the weekly spending on their October ads. But what about other platforms?
Don’t be shocked by the numbers: In the four weeks before the Nov. 2022 general election Kansas Values Institute spend $435,000 on Google ads.
Related
Political Ads for Gov. Laura Kelly and Congresswoman Sharice Davids distort reality about school finance
Many campaign ads by candidates, political parties and non-profit groups denigrate former Kansas Gov. Sam Brownback for “destroying” education funding in Kansas while he was governor. But what is the truth?
I’d been hearing about the “digital campaign”. Now I understand. Thanks, Earl.